Jetstar is one of Australia's most recognized brands.
The child identity to the mothership company Qantas, this brand carries a young, fun, fresh and ever evolving attitude. When Luna worked on this brand at Moon Design, when it was first conceptualized, it was centered around the proposition of a low cost airline, but one which made consumers feel as though they had made the smart choice, not a cheap one. This exposure to large brand projects like Jetstar and Qantas, has given Luna invaluable exposure to design and branding experiences that she now uses across all her projects today. Her point of difference for her clients is that she brings this agency experience with solo design prices.
Australia's largest most iconic swimwear label! Introducing Seafolly swimwear.
At Moon Design in Sydney, Luna managed the Seafolly account, one of the many creative accounts she directed her talents toward. Seafolly is an iconic swimwear internationally and have their claws across the latest poolside and wave hoping fashions globally. This role required Luna to be in touch with the latest trends in fabrics, textiles, cuts, trends as well of course manage the more logistical requirements of the account and brand management.
Sydney Theatre Company (STC) has been a major force in Australian drama since its establishment in 1978.
The Company presents an annual season of diverse productions at its own venues at The Wharf and nearby Roslyn Packer Theatre at Walsh Bay, and as the resident theatre company of the Sydney Opera House. One of Luna's past client's, she was responsible for managing the flow of design deliverables for upcoming stage productions. Collateral such as subscription brochures, show posters, and more. With pleasure, this was one of her more valued and nourished creative accounts.
The very first phones with video capacity! Introducing 3 telecommunications!
The very first video phone was coming to Australia! It was called 3! It had a brand from the UK and needed to be launched officially and with force! In 2001, Luna managed the account for Moon Design which was one of the key agencies managing the rollout globally for Hutchison Whampoa. This saw Luna's skills develop across: people management, production, budgeting, creative direction, time management, account management, logistics to name only a few of the tasks she achieved at the raw age of 21 years old. Working with a multi-disciplinary team, she was an integral part of the launch, managing a team of 10, half senior to her. All to achieve the primary objective. The big LAUNCH. 3 the first ever video phone in Australia - the new statement in telecommunications for the world.
Boots is a pharmacy chain in the United Kingdom, Ireland, Norway, Thailand and other territories.
The company operates over 2,500 shops across the United Kingdom and Ireland ranging from local pharmacies to large health and beauty shops. Whilst working for Moon Design in Soho London, Luna worked across the Boot account with her colleges and managed the roll out of design applications across various England based stores. Ensuring correct measurements, accurate product descriptions, correct use of typographic applications, and correct use of logo guidelines. All learnings she has gathered to produce her impeccable design deliverables today.